About

I am currently a Product Designer at Amazon Web Services (AWS), where I lead 0-to-1 product launches and embrace ambiguity to drive innovation.

"A basic design is always functional, but a great one will say something."
- Tinker Hatfield

I design with purpose—creating opportunities that make a positive impact through empathic listening and delivering user-centered solutions. I specialize in crafting seamless, meaningful, and unforgettable experiences that bridge the gap between people and products, driving real change.

Experience

Product Designer, Jun 2022 - Present
Amazon Web Services (AWS) - Led UX design, research, and strategy for 0-to-1 product launches at AWS, delivering mathematical optimization and Generative AI products, driving cross-functional alignment, and creating solutions with measurable impact for both technical and non-technical users.

Senior Product Designer, Jun 2021 - Jun 2022
JPMorgan Chase & Co.  - Designed 7 B2B trading and banking tools, streamlining workflows and reducing task time by 25% through data optimization.

Product Designer, Oct 2019 - Jun 2021
Cigna - Led end-to-end design of tools and features, conducting 35+ research sessions and aligning products with business goals and user needs.
 
Product Designer, Feb - Aug 2019
Latch - Designed an intercom system from concept to launch, driving $15M in revenue and 275% YoY growth.

UX/UI Designer, Sep 2017 - Jul 2018
Six Vertical - Created digital commerce experiences and pixel-perfect designs for clients like Waste Management, Honeywell, and Vaisala, ensuring brand alignment across platforms.

PDF Resume

Contact

Feel free to reach out if you want to collaborate, connect, or chat.
jocelyn.y.ma@gmail.com