About
I am currently a Product Designer at Amazon Web Services (AWS), where I lead 0-to-1 product launches and embrace ambiguity to drive innovation.
I am currently a Product Designer at Amazon Web Services (AWS), where I lead 0-to-1 product launches and embrace ambiguity to drive innovation.
"A basic design is always functional, but a great one will say something."
- Tinker Hatfield
I design with purpose—creating opportunities that make a positive impact through empathic listening and delivering user-centered solutions. I specialize in crafting seamless, meaningful, and unforgettable experiences that bridge the gap between people and products, driving real change.
Product Designer, Jun 2022 - Present
Amazon Web Services (AWS) - Led UX design, research, and strategy for 0-to-1 product launches at AWS, delivering mathematical optimization and Generative AI products, driving cross-functional alignment, and creating solutions with measurable impact for both technical and non-technical users.
Senior Product Designer, Jun 2021 - Jun 2022
JPMorgan Chase & Co. - Designed 7 B2B trading and banking tools, streamlining workflows and reducing task time by 25% through data optimization.
Product Designer, Oct 2019 - Jun 2021
Cigna - Led end-to-end design of tools and features, conducting 35+ research sessions and aligning products with business goals and user needs.
Product Designer, Feb - Aug 2019
Latch - Designed an intercom system from concept to launch, driving $15M in revenue and 275% YoY growth.
UX/UI Designer, Sep 2017 - Jul 2018
Six Vertical - Created digital commerce experiences and pixel-perfect designs for clients like Waste Management, Honeywell, and Vaisala, ensuring brand alignment across platforms.
Feel free to reach out if you want to collaborate, connect, or chat.
jocelyn.y.ma@gmail.com